FASCINATION CIRCA PUBBLICITà DIGITALE

Here’s how they differ. Per mezzo di traditional RTB, the program evaluates bid requests from advertisers sequentially — if Buyer 1 doesn’t meet the floor price, the request moves on to Buyer 2, and so on, until the floor price is met.The first steps towards RTB were taken with the introduction of ad networks and exchanges, which provided pla